You're Ready to Build Your Email List!
You've got a brand and a home online for it. Now you need a way to keep in touch with the people who find you, one you actually own, that doesn't disappear if a platform changes its algorithm overnight.
LEARN MORE
Wondering why this is your next step?
Right now, if Instagram went down tomorrow, how would you reach the people who follow you?
Social media is rented space.
Your email list is the one audience you actually own. It's where the people who are genuinely interested in your message end up, and it's the thing every launch, every book, every offer eventually depends on.
DID WE JUST BECOME
BEST FRIENDS?!
MOLLY
EMILY
WE’RE MOLLY AND EMILY,
THE TWO WOMEN BEHIND
GOOSE AND GRAVY.
We started this agency because we kept meeting women with a real calling and a website that didn't say so, built by someone who never asked what they were actually trying to build. That's not how we work. Before we touch a single page, we want to know your message, your audience, and what you actually need this site to do for you. Then we build around that, not around whatever a template decided your site should look like.
We've built sites for writers, speakers, coaches, and ministry leaders who needed the same thing you do, a place online that finally matches the work they're already doing everywhere else.
Why Take this next step with us?
You don’t have time to add "figure out email marketing" to a list that's already too long. You took it because you wanted someone to tell you exactly what your list actually needs, and what can wait.
We've built email systems for enough writers, speakers, and ministry leaders to know where people get stuck. It's rarely the strategy.
It's the setup, the domain verification, the welcome sequence that either sounds like you or doesn't.
We handle the parts that are easy to get wrong and hard to notice until an email lands in spam.
How we’ve set things up
Some of you want to learn the system yourself, piece by piece, on your own time. Others want the whole thing handled and working the day it's done.
We built it both ways.
DO IT YOURSELF
LEARN IT YOURSELF
Best for: Women who want to learn the system themselves and don't mind a little trial and error while they build their list from scratch.
Not the right fit if: You want this handled and off your plate, or Flodesk setup genuinely isn't where your time should go right now.
WELCOME WITH PURPOSE WORKSHOP
WRITE THE EMAIL
THAT MAKES PEOPLE
GLAD THEY SIGNED UP
FREE RESOURCE WORKSHOP
BUILD THE FREEBIE
YOU’VE BEEN PLANNING
AND GROW YOUR LIST
Start with one or grab them both!
DONE WITH YOU
Flodesk Setup
Best for: Women who want the technical setup done right the first time, deliverability, branding, structure, without needing to become an email expert.
Not the right fit if: You don't have a lead magnet or welcome sequence content ready yet. Done For You includes that piece.
This is for the woman who has her content ready and just needs the system built correctly underneath it. We handle the technical setup so nothing's misconfigured and nothing's getting caught in spam filters before it ever reaches an inbox.
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Flodesk account creation and setup
Custom email address connection
Domain verification for optimized deliverability
Update of Flodesk sender address
Upload of branding, logos, colors, and fonts
Social account integration
Welcome email template uploaded to your account
Starting at $1499
DONE FOR YOU
Full FLODESK Email System
Best for: Women who want the entire system built and working, setup, welcome email, lead magnet, and the automation connecting all of it.
Not the right fit if: Budget is tight right now, or you already have a lead magnet and welcome flow you're happy with.
This is for the woman who wants to hand off the whole thing and have it work the day it's done.
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Flodesk account creation and setup
Custom email address connection
Domain verification for optimized deliverability
Update of Flodesk sender address
Upload Branding (logos, colors, and fonts)
Integrate social accounts
A fully designed and branded welcome email
One general newsletter sign-up form created and added to your site
1-on-1 strategy Zoom call to ideate your first free resource opt-in
One fully designed free resource PDF (up to 10 pages) based on your written content
Automated delivery workflow inside Flodesk with relevant subscriber tags in place
Opt-in form creation and embedded on your website
Fully designed and branded resource delivery email
Resource opt-in link added to your link in bio page (if applicable)
Starting at $3999
What happens after you book with us?
STEP 1
We talk it through. We map out what your list needs to do for you before we touch anything.
STEP 2
You send us what we need. Branding, content, whatever your tier calls for.
STEP 3
We build. DWY and DFY setups are typically ready within two weeks.
STEP 4
You launch. Your list is live, deliverable, and ready to grow.
You might be wondering….
I don't have a lead magnet yet. Can I still start?
Yes! DFY includes building one for you. If you'd rather build it yourself, the Free Resource Workshop walks you through it step by step.
Do I need Flodesk specifically?
It's the platform we know inside and out and recommend to every client. As a G&G client, you also get a discount on your first year.
What if I already have an email list on another platform?
We can help you migrate. Let's talk it through on a call so we can scope that piece separately.